Win Rate
Percentage of sales opportunities resulting in closed deals.
Win Rate is the percentage of sales opportunities resulting in closed deals. It's calculated by dividing deals won by total opportunities, then multiplying by 100.
A higher rate indicates effective sales processes and product-market fit.
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Take Rate
Percentage of each transaction that the marketplace retains as revenue.
Time to Fill
Average time it takes for a listing to be fulfilled or matched on the platform.
Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Lifetime Value (LTV)
Estimated total revenue a customer generates over their relationship with the marketplace.