Incognia
Overview
Incognia specializes in location-based fraud prevention for marketplaces and digital platforms. It uses device intelligence and location behavior to detect fraudulent accounts, fake listings, and multi-accounting. Incognia is particularly effective at catching marketplace fraud patterns like buyer/seller collusion and account farming, where traditional fraud tools often fall short.
Best for: Marketplaces with location-sensitive transactions (local services, delivery, ride-sharing) needing fraud prevention.
Key features
- Location-based fraud detection
- Device intelligence
- Multi-account detection
- Collusion detection
- Account farming prevention
- Frictionless authentication
- Real-time risk scoring
Pricing
Model: Usage-based pricing
Pros & cons
Pros
- + Unique location-based fraud detection approach
- + Effective against multi-accounting and collusion
- + Device intelligence adds another fraud signal layer
- + Low friction for legitimate users
- + Strong at detecting account farming
Cons
- − Location-based approach may not suit all marketplace types
- − Less effective for fully digital/remote marketplaces
- − Requires mobile SDK integration
- − Smaller company with less marketplace-specific content
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