The entire glossary of marketplace metrics

A measure of customer loyalty and satisfaction based on user feedback.

The average value of orders placed on the platform.

The projected revenue generated by a supplier over their tenure on the platform.

The proportion of customers who make repeat purchases over a given period.

The projected revenue a customer will generate during their relationship with the business.

Average number of orders placed by a buyer within a specific period

Percentage of transactions that include additional products or services

Ratio of available listings to active buyers

A metric evaluating the quality of product listings based on predefined criteria

Net increase in the number of users over a specific period

Total monetary value of all bookings made through the marketplace

Average time taken to fulfill an order or fill a listing after it has been posted

Percentage of registered sellers who become active on the marketplace

Measure of user interaction with the marketplace features

Average time sellers take to respond to buyer inquiries

Total number of transactions completed on the marketplace

Average cost to acquire one paying customer

Average length of a user session on the marketplace

Percentage of customer demand that is met without backorders or stockouts

Percentage of visitors who leave after viewing only one page

Percentage of transactions that result in refunds

Average number of pages viewed during a single visit

Customer loyalty and satisfaction metric based on survey responses

Total number of visits to the marketplace

Percentage of sold items that are returned

Ratio of active buyers to active sellers

Average price of items listed on the marketplace

Average revenue generated per seller

Average number of listings each seller has on the marketplace

Percentage of inventory sold over a specific period

Percentage of shopping carts created but not converted into purchases

Percentage of customers who make more than one purchase

Average time it takes for a visitor to make a purchase after first visit

The percentage of visitors who complete a desired action, such as making a purchase.

Percentage of customers who continue to use the marketplace over a period

The percentage of customers who stop using the service over a specific period.

Total revenue expected from a customer over their entire relationship with the marketplace

Average cost incurred to acquire a new customer

The average monetary value of each order placed on the marketplace

Percentage of the transaction value that the marketplace retains as revenue

Total number of buyers who have made purchases in a specific period

Total number of sellers who have listed or sold items in a specific period

Total value of all goods sold on the marketplace over a specific time period