The entire encyclopedia of marketplace metrics
Learn more about key marketplace metrics and their impact on your marketplace startup.
Real-Time Data Access
Using our integrations, new data is represented in your dashboard in minutes.
Customizable Reports
Because not all marketplaces tick the same. Customize metrics as you need them.
Timeframe Inspection
Gain an overview over your historical performance and compare different timeframes.
Gross Merchandise Volume (GMV)
Total value of all goods sold on the marketplace over a specific time period
Gross Merchandise Volume (GMV)
Total value of all goods sold on the marketplace over a specific time period
Number of Active Sellers
Total number of sellers who have listed or sold items in a specific period
Number of Active Sellers
Total number of sellers who have listed or sold items in a specific period
Number of Active Buyers
Total number of buyers who have made purchases in a specific period
Number of Active Buyers
Total number of buyers who have made purchases in a specific period
Average Order Value (AOV)
The average monetary value of each order placed on the marketplace
Average Order Value (AOV)
The average monetary value of each order placed on the marketplace
Customer Lifetime Value (LTV)
Total revenue expected from a customer over their entire relationship with the marketplace
Customer Lifetime Value (LTV)
Total revenue expected from a customer over their entire relationship with the marketplace
Cart Abandonment Rate
Percentage of shopping carts created but not converted into purchases
Cart Abandonment Rate
Percentage of shopping carts created but not converted into purchases
Net Promoter Score (NPS)
Customer loyalty and satisfaction metric based on survey responses
Net Promoter Score (NPS)
Customer loyalty and satisfaction metric based on survey responses