Marketplace metrics library
Customer Lifetime Value (CLV)
The total revenue a buyer generates across their entire relationship with your marketplace.
Repeat Purchase Ratio
The share of buyers who have placed more than one order.
Average Order Value (AOV)
The average amount a buyer spends per order on your marketplace.
Supplier Lifetime Value (SLV)
The total revenue a supplier generates over their time on your marketplace.
Net Promoter Score (NPS)
A loyalty score based on how likely users are to recommend your marketplace.
Seller Activation Rate
The share of registered sellers who go on to list or sell.
Time to Fill
The average time between a listing or order going live and it being fulfilled.
Gross Booking Value (GBV)
The total value of all bookings made through your marketplace.
Listing Quality Score
A score for how complete
User Net Adds
The net change in users after new signups and churn.
Supply-Demand Ratio
The balance between available listings and active buyers.
Order Frequency
How often an active buyer places orders in a given period.
Cross-Sell Rate
The share of orders that include an additional
Gross Merchandise Volume (GMV)
The total value of all transactions on your marketplace over a period.
Number of Active Sellers
The count of sellers who listed or sold in a given period.
Number of Active Buyers
The count of buyers who purchased in a given period.
Take Rate
The share of each transaction your marketplace keeps as revenue.
Customer Acquisition Cost (CAC)
The average cost to acquire one new customer.
Retention Rate
The share of customers who keep using your marketplace over a period.
Churn Rate
The share of customers who stop using your marketplace over a period.
Conversion Rate
The share of visitors who complete a desired action
Time to Purchase
The average time from a visitor's first visit to their first purchase.
Cart Abandonment Rate
The share of carts that are created but never checked out.
Repeat Purchase Rate
The share of customers in a cohort who buy again.
Sell-Through Rate
The share of available inventory that sells in a period.
Listings per Seller
The average number of active listings each seller maintains.
Revenue per Seller
The average revenue generated per active seller.
Buyer-Seller Ratio
The ratio of active buyers to active sellers.
Average Listing Price
The average price of items listed on your marketplace.
Return Rate
The share of sold items that buyers return.
Site Traffic
The total number of visits to your marketplace.
Page Views per Visit
The average number of pages viewed in a single visit.
Bounce Rate
The share of visitors who leave after viewing only one page.
Refund Rate
The share of transactions that end in a refund.
Fill Rate
The share of demand met without stockouts or backorders.
Cost per Acquisition (CPA)
The average cost to acquire one paying customer.
Average Session Duration
The average length of a user session on your marketplace.
Number of Transactions
The total count of completed transactions in a period.
User Engagement Rate
How actively users interact with your marketplace's features.
Seller Response Time
The average time sellers take to reply to buyer inquiries.