Ryft
Overview
Ryft is a UK-based payment platform specializing in embedded and split payments for marketplaces. It offers a white-label payment experience, meaning your users never leave your platform during checkout. Ryft is designed for UK and European marketplaces that want deep control over their payment UX while handling the complexity of multi-party transactions, compliance, and payouts behind the scenes.
Best for: UK and European marketplaces that want a fully branded, white-label payment experience with local regulatory expertise.
Key features
- White-label payment UI
- Split payments
- Embedded checkout
- UK/EU regulatory compliance
- Vendor onboarding
- Real-time payouts
- PCI DSS compliance
Pricing
Model: Per-transaction fees
Pros & cons
Pros
- + White-label — fully branded payment experience
- + UK/European regulatory specialist
- + Embedded payments for seamless UX
- + Strong split payment capabilities
- + Dedicated support for marketplace use cases
Cons
- − Smaller company — less proven at massive scale
- − Primarily UK/Europe focused
- − Fewer integrations than Stripe
- − Custom pricing requires sales conversation
Related tools
Stripe Connect
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Mangopay
Payment SystemsEuropean marketplaces that need strong regulatory compliance, e-wallet functionality, and escrow services.
Adyen for Platforms
Payment SystemsEnterprise marketplaces processing high volumes (£50M+) who need transparent pricing and global payment coverage.
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