Amplitude
Free tier Analytics amplitude.com ↗
Overview
Amplitude is an enterprise-grade product analytics platform known for its behavioral analytics and experimentation capabilities. For marketplaces, Amplitude offers powerful tools to understand user journeys on both sides of the platform, identify conversion bottlenecks, and run experiments to improve key metrics. Its collaboration features make it well-suited for larger marketplace teams.
Best for: Larger marketplace teams that need enterprise analytics with experimentation capabilities and strong data governance.
Key features
- Behavioral analytics
- Experimentation platform
- Predictive analytics
- User journey mapping
- Cohort analysis
- Data governance
- Team collaboration
- Custom dashboards
Pricing
Free starter plan, Growth plans from $49/mo Free tier available
Model: Monthly SaaS (event-based)
Pros & cons
Pros
- + Enterprise-grade analytics with deep behavioral insights
- + Strong experimentation and A/B testing platform
- + Excellent data governance and privacy controls
- + Collaboration features for larger teams
- + Predictive analytics capabilities
Cons
- − Not marketplace-specific — requires custom configuration
- − Can be complex to set up properly
- − Pricing scales quickly with usage
- − Steeper learning curve than Mixpanel
Related tools
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