Mixpanel
Free tier Analytics mixpanel.com ↗
Overview
Mixpanel is a leading product analytics platform used by thousands of companies to understand user behavior. For marketplaces, Mixpanel excels at tracking event-based actions — like searches, bookings, purchases, and messages — across both buyer and seller journeys. While not marketplace-specific, its powerful segmentation, funnel analysis, and retention tools can be configured to track key marketplace interactions.
Best for: Marketplaces that need deep product analytics and user behavior tracking alongside marketplace-specific tools.
Key features
- Event-based analytics
- Funnel analysis
- Retention and cohort analysis
- User segmentation
- A/B testing
- Custom dashboards
- API and integrations
- Real-time data
Pricing
Free up to 20M events/mo, Growth from $28/mo Free tier available
Model: Monthly SaaS (event-based)
Pros & cons
Pros
- + Generous free tier (20M events/month)
- + Powerful event-based tracking and segmentation
- + Excellent funnel and retention analysis
- + Strong API and integration ecosystem
- + Self-serve — no sales calls needed to start
Cons
- − Not marketplace-specific — requires custom setup for marketplace metrics
- − Can get expensive at high event volumes
- − Learning curve for advanced features
- − No pre-built marketplace dashboards
Related tools
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