Average Listing Price shows the typical price point of supply on your marketplace and where you sit in the market. Shifts in it can reveal sellers repricing, new supply entering a different tier, or category mix changing underneath you. Read it alongside average order value, since list prices and what buyers actually pay can drift apart over time.
Average Listing Price
The average price of items listed on your marketplace.
What it is
Formula
Average Listing Price = Total Listing Prices ÷ Number of Listings