Average Listing Price
Average price of items listed on the marketplace
Average Listing Price = Total Listing Prices ÷ Number of Listings
Average Listing Price indicates the general price level of products on the marketplace. It helps in understanding the market positioning and customer segment.
Monitoring changes in average listing price can reveal shifts in seller strategies or market trends, guiding pricing and marketing efforts.
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Gross Merchandise Volume (GMV)
Total value of all goods sold on the marketplace over a specific time period
Number of Active Sellers
Total number of sellers who have listed or sold items in a specific period
Number of Active Buyers
Total number of buyers who have made purchases in a specific period
Average Order Value (AOV)
The average monetary value of each order placed on the marketplace
Take Rate
Percentage of the transaction value that the marketplace retains as revenue