Net Promoter Score captures how likely your users are to recommend the marketplace, scored from the gap between promoters and detractors. Run it for buyers and sellers separately, since supply and demand often experience your platform very differently. A strong NPS signals word-of-mouth growth, which lowers acquisition cost on the side where referrals run highest.
Net Promoter Score (NPS)
A loyalty score based on how likely users are to recommend your marketplace.
What it is
Formula
NPS = % Promoters - % Detractors