Average Order Value measures how much buyers spend in a typical order. Raising it through cross-sells, bundles, or higher-value supply lifts revenue without adding a single new buyer. Track AOV alongside take rate to see how much each order actually contributes, since the same order value can earn very different revenue at different commission levels.
Average Order Value (AOV)
The average amount a buyer spends per order on your marketplace.
What it is
Formula
AOV = Total Revenue / Number of Orders