Repeat Purchase Ratio measures what share of your buyers come back for a second order or more. It is a fast read on whether your marketplace delivers enough value to pull demand back without paying to re-acquire it. A rising ratio usually points to dependable supply, fair pricing, and a checkout experience buyers trust enough to repeat.
Repeat Purchase Ratio
The share of buyers who have placed more than one order.
What it is
Formula
Repeat Purchase Ratio = Number of Repeat Customers / Total Customers