Average Order Value (AOV)
The average monetary value of each order placed on the marketplace
AOV = Total Revenue ÷ Number of Orders
Average Order Value (AOV) measures the average amount spent each time a customer places an order. It helps in understanding customer purchasing behavior and can guide strategies to increase revenue.
Increasing AOV can be achieved through upselling, cross-selling, or promotional strategies. A higher AOV contributes directly to increased revenue without the need to acquire new customers.
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Gross Merchandise Volume (GMV)
Total value of all goods sold on the marketplace over a specific time period
Number of Active Sellers
Total number of sellers who have listed or sold items in a specific period
Number of Active Buyers
Total number of buyers who have made purchases in a specific period
Average Order Value (AOV)
The average monetary value of each order placed on the marketplace
Take Rate
Percentage of the transaction value that the marketplace retains as revenue