Average Order Value (AOV)

The average monetary value of each order placed on the marketplace

AOV = Total Revenue ÷ Number of Orders

Average Order Value (AOV) measures the average amount spent each time a customer places an order. It helps in understanding customer purchasing behavior and can guide strategies to increase revenue.

Increasing AOV can be achieved through upselling, cross-selling, or promotional strategies. A higher AOV contributes directly to increased revenue without the need to acquire new customers.

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