What is Average Session Duration, and how do you calculate it?
In short – Average length of a user session on the marketplace. A key marketplace metrics you should track.
Average Session Duration Formula
Average Session Duration = Total Duration of All Sessions ÷ Number of Sessions
Average Session Duration indicates how much time users spend on the marketplace per visit. Longer sessions can imply higher engagement.
This metric helps in evaluating the user experience and can guide enhancements to keep users engaged longer, potentially increasing conversion rates.
How can you find your Average Session Duration?
You should generally be able to calculate your Average Session Duration with tools you already posess. If that's not the case, signing up for an analytics tool may make sense.
Among others, twosided is one of the tools you could consider. Out-of-the-box, you'll get over two dozens marketplace KPIs and detailed tracking for your supply, demand and other factors that determine marketplace health.
Explore other metrics
Order Frequency
Average number of orders placed by a buyer within a specific period
Cross-Sell Rate
Percentage of transactions that include additional products or services
Supply-Demand Ratio
Ratio of available listings to active buyers
Listing Quality Score
A metric evaluating the quality of product listings based on predefined criteria
User Net Adds
Net increase in the number of users over a specific period