Average Session Duration measures how long users spend per visit, a rough proxy for engagement. Longer sessions can mean buyers are deep in browsing real supply, but they can also mean people are struggling to find a match. Pair it with conversion rate to tell genuine engagement from friction, and watch it by side to understand buyer and seller behavior separately.
Average Session Duration
The average length of a user session on your marketplace.
What it is
Formula
Average Session Duration = Total Duration of All Sessions ÷ Number of Sessions