What is Average Session Duration, and how do you calculate it?
In short – Average length of a user session on the marketplace. A key marketplace metrics you should track.
Average Session Duration Formula
Average Session Duration = Total Duration of All Sessions ÷ Number of Sessions
Average Session Duration indicates how much time users spend on the marketplace per visit. Longer sessions can imply higher engagement.
This metric helps in evaluating the user experience and can guide enhancements to keep users engaged longer, potentially increasing conversion rates. This metric helps businesses understand key operational efficiencies, areas for improvement, and strategic opportunities to drive growth and user engagement.
How can you find your Average Session Duration?
You should generally be able to calculate your Average Session Duration with tools you already posess. If that's not the case, signing up for an analytics tool may make sense.
Among others, twosided is one of the tools you could consider. Out-of-the-box, you'll get over two dozens marketplace KPIs and detailed tracking for your supply, demand and other factors that determine marketplace health.
Explore other metrics
Net Promoter Score (NPS)
A measure of customer loyalty and satisfaction based on user feedback.
Average Order Value (AOV)
The average value of orders placed on the platform.
Supplier Lifetime Value (SLV)
The projected revenue generated by a supplier over their tenure on the platform.
Repeat Purchase Ratio
The proportion of customers who make repeat purchases over a given period.
Customer Lifetime Value (CLV)
The projected revenue a customer will generate during their relationship with the business.