Average Session Duration
Average length of a user session on the marketplace
Average Session Duration = Total Duration of All Sessions ÷ Number of Sessions
Average Session Duration indicates how much time users spend on the marketplace per visit. Longer sessions can imply higher engagement.
This metric helps in evaluating the user experience and can guide enhancements to keep users engaged longer, potentially increasing conversion rates.
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Gross Merchandise Volume (GMV)
Total value of all goods sold on the marketplace over a specific time period
Number of Active Sellers
Total number of sellers who have listed or sold items in a specific period
Number of Active Buyers
Total number of buyers who have made purchases in a specific period
Average Order Value (AOV)
The average monetary value of each order placed on the marketplace
Take Rate
Percentage of the transaction value that the marketplace retains as revenue