What is Bounce Rate, and how do you calculate it?
In short – Percentage of visitors who leave after viewing only one page. A key marketplace metrics you should track.
Bounce Rate Formula
Bounce Rate = (Single Page Visits ÷ Total Visits) × 100%
Bounce Rate measures the effectiveness of the landing page and overall user engagement. A high bounce rate may indicate irrelevant content or poor user experience.
Reducing bounce rate can lead to higher engagement and conversion rates. This metric guides optimization of landing pages and content relevance.
How can you find your Bounce Rate?
You should generally be able to calculate your Bounce Rate with tools you already posess. If that's not the case, signing up for an analytics tool may make sense.
Among others, twosided is one of the tools you could consider. Out-of-the-box, you'll get over two dozens marketplace KPIs and detailed tracking for your supply, demand and other factors that determine marketplace health.
Explore other metrics
Order Frequency
Average number of orders placed by a buyer within a specific period
Cross-Sell Rate
Percentage of transactions that include additional products or services
Supply-Demand Ratio
Ratio of available listings to active buyers
Listing Quality Score
A metric evaluating the quality of product listings based on predefined criteria
User Net Adds
Net increase in the number of users over a specific period