Bounce Rate
Percentage of visitors who leave after viewing only one page
Bounce Rate = (Single Page Visits ÷ Total Visits) × 100%
Bounce Rate measures the effectiveness of the landing page and overall user engagement. A high bounce rate may indicate irrelevant content or poor user experience.
Reducing bounce rate can lead to higher engagement and conversion rates. This metric guides optimization of landing pages and content relevance.
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Gross Merchandise Volume (GMV)
Total value of all goods sold on the marketplace over a specific time period
Number of Active Sellers
Total number of sellers who have listed or sold items in a specific period
Number of Active Buyers
Total number of buyers who have made purchases in a specific period
Average Order Value (AOV)
The average monetary value of each order placed on the marketplace
Take Rate
Percentage of the transaction value that the marketplace retains as revenue