What is Bounce Rate, and how do you calculate it?
In short – Percentage of visitors who leave after viewing only one page. A key marketplace metrics you should track.
Bounce Rate Formula
Bounce Rate = (Single Page Visits ÷ Total Visits) × 100%
Bounce Rate measures the effectiveness of the landing page and overall user engagement. A high bounce rate may indicate irrelevant content or poor user experience.
Reducing bounce rate can lead to higher engagement and conversion rates. This metric guides optimization of landing pages and content relevance. This metric helps businesses understand key operational efficiencies, areas for improvement, and strategic opportunities to drive growth and user engagement.
How can you find your Bounce Rate?
You should generally be able to calculate your Bounce Rate with tools you already posess. If that's not the case, signing up for an analytics tool may make sense.
Among others, twosided is one of the tools you could consider. Out-of-the-box, you'll get over two dozens marketplace KPIs and detailed tracking for your supply, demand and other factors that determine marketplace health.
Explore other metrics
Net Promoter Score (NPS)
A measure of customer loyalty and satisfaction based on user feedback.
Average Order Value (AOV)
The average value of orders placed on the platform.
Supplier Lifetime Value (SLV)
The projected revenue generated by a supplier over their tenure on the platform.
Repeat Purchase Ratio
The proportion of customers who make repeat purchases over a given period.
Customer Lifetime Value (CLV)
The projected revenue a customer will generate during their relationship with the business.