Bounce Rate measures how many visitors leave after a single page, a quick read on whether your landing experience matches what brought them. High bounce on category or listing pages often means thin supply or a mismatch between ad and page. Lowering it keeps more visitors in the funnel, where conversion and liquidity can do their work.
Bounce Rate
The share of visitors who leave after viewing only one page.
What it is
Formula
Bounce Rate = (Single Page Visits ÷ Total Visits) × 100%