Buyer-Seller Ratio compares active buyers to active sellers, a direct read on whether your two sides are in balance. Too many buyers per seller leaves demand unmet; too few leaves sellers without sales and at risk of churning. The right ratio varies by model, so track its trend and tie acquisition spend to whichever side is falling behind.
Buyer-Seller Ratio
The ratio of active buyers to active sellers.
What it is
Formula
Buyer-Seller Ratio = Number of Active Buyers ÷ Number of Active Sellers