Buyer-Seller Ratio
Ratio of active buyers to active sellers
Buyer-Seller Ratio = Number of Active Buyers ÷ Number of Active Sellers
Buyer-Seller Ratio provides insight into the balance between supply and demand on the marketplace. An optimal ratio ensures sufficient choice for buyers and enough demand for sellers.
Imbalances can lead to issues like unsold inventory or lack of product variety. Monitoring this ratio helps in strategic planning for user acquisition.
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Gross Merchandise Volume (GMV)
Total value of all goods sold on the marketplace over a specific time period
Number of Active Sellers
Total number of sellers who have listed or sold items in a specific period
Number of Active Buyers
Total number of buyers who have made purchases in a specific period
Average Order Value (AOV)
The average monetary value of each order placed on the marketplace
Take Rate
Percentage of the transaction value that the marketplace retains as revenue