Buyer-Seller Ratio

Ratio of active buyers to active sellers

Buyer-Seller Ratio = Number of Active Buyers ÷ Number of Active Sellers

Buyer-Seller Ratio provides insight into the balance between supply and demand on the marketplace. An optimal ratio ensures sufficient choice for buyers and enough demand for sellers.

Imbalances can lead to issues like unsold inventory or lack of product variety. Monitoring this ratio helps in strategic planning for user acquisition.

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