Cart Abandonment Rate

Percentage of shopping carts created but not converted into purchases

Cart Abandonment Rate = (Number of Carts Abandoned ÷ Number of Carts Created) × 100%

Cart Abandonment Rate measures how often customers add items to their cart but do not complete the purchase. It highlights potential issues in the checkout process.

Reducing cart abandonment can significantly increase sales. Causes may include unexpected costs, complicated checkout, or lack of payment options.

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