Cart Abandonment Rate
Percentage of shopping carts created but not converted into purchases
Cart Abandonment Rate = (Number of Carts Abandoned ÷ Number of Carts Created) × 100%
Cart Abandonment Rate measures how often customers add items to their cart but do not complete the purchase. It highlights potential issues in the checkout process.
Reducing cart abandonment can significantly increase sales. Causes may include unexpected costs, complicated checkout, or lack of payment options.
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Gross Merchandise Volume (GMV)
Total value of all goods sold on the marketplace over a specific time period
Number of Active Sellers
Total number of sellers who have listed or sold items in a specific period
Number of Active Buyers
Total number of buyers who have made purchases in a specific period
Average Order Value (AOV)
The average monetary value of each order placed on the marketplace
Take Rate
Percentage of the transaction value that the marketplace retains as revenue