Churn Rate measures the share of customers who stop using your marketplace within a period. High churn quietly caps growth, since every new cohort has to refill the ones you lost before the business moves forward. Diagnose it by side and cohort: buyer churn often points to thin supply, while seller churn usually points to too few sales.
Churn Rate
The share of customers who stop using your marketplace over a period.
What it is
Formula
Churn Rate = (Customers Lost / Total Customers at Start of Period) × 100