Cross-Sell Rate measures how often buyers add a related product or service to an order. It grows revenue per transaction without new acquisition cost, making it one of the cheaper levers for lifting GMV. Strong recommendations, bundles, and complementary supply all raise it, so the metric also reflects how well your discovery experience connects related listings.
Cross-Sell Rate
The share of orders that include an additional
What it is
Formula
Cross-Sell Rate = (Number of Orders with Cross-Sells ÷ Total Number of Orders) × 100%