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Fill Rate

The share of demand met without stockouts or backorders.

What it is

Fill Rate measures how much buyer demand you satisfy immediately from available supply. A high fill rate means buyers find and get what they want on the first try; a low one sends them to competitors. It is a practical liquidity metric for product marketplaces, tying inventory depth directly to whether demand converts or walks away.

Formula

Fill Rate = (Orders Fulfilled Immediately ÷ Total Orders) × 100%