Fill Rate
Percentage of customer demand that is met without backorders or stockouts
Fill Rate = (Orders Fulfilled Immediately ÷ Total Orders) × 100%
Fill Rate measures the marketplace's ability to fulfill customer orders from available inventory. High fill rates indicate effective inventory management.
Maintaining a high fill rate improves customer satisfaction and reduces lost sales. This metric is important for supply chain and inventory planning.
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Gross Merchandise Volume (GMV)
Total value of all goods sold on the marketplace over a specific time period
Number of Active Sellers
Total number of sellers who have listed or sold items in a specific period
Number of Active Buyers
Total number of buyers who have made purchases in a specific period
Average Order Value (AOV)
The average monetary value of each order placed on the marketplace
Take Rate
Percentage of the transaction value that the marketplace retains as revenue