Gross Booking Value totals the value of every booking or reservation made through your marketplace over a period. Travel, accommodation, and rental platforms lean on it the way product marketplaces lean on GMV. Track GBV alongside cancellation and completion rates, since bookings that fall through inflate the headline number without producing the revenue your take rate depends on.
Gross Booking Value (GBV)
The total value of all bookings made through your marketplace.
What it is
Formula
GBV = Sum of All Booking Values During the Period