Gross Merchandise Volume (GMV)
Total value of all goods sold on the marketplace over a specific time period
GMV = Sum of all transaction values during the period
Gross Merchandise Volume (GMV) represents the total monetary value of all completed transactions on the marketplace within a given time frame. It is a key indicator of the overall health and scale of the marketplace, reflecting the total revenue generated before deductions like fees or commissions.
Monitoring GMV helps marketplaces understand their transaction volume and growth trends. A rising GMV indicates increasing sales and potentially higher profitability, assuming costs are managed effectively.
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Gross Merchandise Volume (GMV)
Total value of all goods sold on the marketplace over a specific time period
Number of Active Sellers
Total number of sellers who have listed or sold items in a specific period
Number of Active Buyers
Total number of buyers who have made purchases in a specific period
Average Order Value (AOV)
The average monetary value of each order placed on the marketplace
Take Rate
Percentage of the transaction value that the marketplace retains as revenue