Gross Merchandise Volume (GMV)

Total value of all goods sold on the marketplace over a specific time period

GMV = Sum of all transaction values during the period

Gross Merchandise Volume (GMV) represents the total monetary value of all completed transactions on the marketplace within a given time frame. It is a key indicator of the overall health and scale of the marketplace, reflecting the total revenue generated before deductions like fees or commissions.

Monitoring GMV helps marketplaces understand their transaction volume and growth trends. A rising GMV indicates increasing sales and potentially higher profitability, assuming costs are managed effectively.

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