Gross Merchandise Volume totals the value of every completed transaction on your marketplace before fees or commissions. It is the headline measure of scale and the base your take rate multiplies against to produce revenue. Watch GMV alongside take rate and contribution margin, since growing transaction volume at an unprofitable take rate can scale losses as fast as sales.
Gross Merchandise Volume (GMV)
The total value of all transactions on your marketplace over a period.
What it is
Formula
GMV = Sum of all transaction values during the period