What is Listing Quality Score, and how do you calculate it?
In short – A metric evaluating the quality of product listings based on predefined criteria. A key marketplace metrics you should track.
Listing Quality Score Formula
Listing Quality Score = Weighted Sum of Listing Quality Criteria Scores
Listing Quality Score assesses the quality of listings on the marketplace by evaluating factors such as completeness of information, image quality, pricing accuracy, and compliance with marketplace standards. A higher score indicates a better-quality listing more likely to attract buyers.
Improving Listing Quality Scores can enhance the buyer experience, leading to higher conversion rates and customer satisfaction. Sellers can be encouraged to improve their listings, benefiting the overall marketplace ecosystem.
How can you find your Listing Quality Score?
You should generally be able to calculate your Listing Quality Score with tools you already posess. If that's not the case, signing up for an analytics tool may make sense.
Among others, twosided is one of the tools you could consider. Out-of-the-box, you'll get over two dozens marketplace KPIs and detailed tracking for your supply, demand and other factors that determine marketplace health.
Explore other metrics
Order Frequency
Average number of orders placed by a buyer within a specific period
Cross-Sell Rate
Percentage of transactions that include additional products or services
Supply-Demand Ratio
Ratio of available listings to active buyers
Listing Quality Score
A metric evaluating the quality of product listings based on predefined criteria
User Net Adds
Net increase in the number of users over a specific period