What is Listings per Seller, and how do you calculate it?
In short – Average number of listings each seller has on the marketplace. A key marketplace metrics you should track.
Listings per Seller Formula
Listings per Seller = Total Listings ÷ Number of Active Sellers
Listings per Seller indicates the level of engagement and activity from sellers. More listings per seller can enhance the variety of offerings to buyers.
This metric can guide strategies for seller engagement and platform usability improvements to encourage more listings. This metric helps businesses understand key operational efficiencies, areas for improvement, and strategic opportunities to drive growth and user engagement. This metric provides deep insights into business performance, helping to identify trends, optimize strategies, and improve overall marketplace efficiency.
How can you find your Listings per Seller?
You should generally be able to calculate your Listings per Seller with tools you already posess. If that's not the case, signing up for an analytics tool may make sense.
Among others, twosided is one of the tools you could consider. Out-of-the-box, you'll get over two dozens marketplace KPIs and detailed tracking for your supply, demand and other factors that determine marketplace health.
Explore other metrics
Net Promoter Score (NPS)
A measure of customer loyalty and satisfaction based on user feedback.
Average Order Value (AOV)
The average value of orders placed on the platform.
Supplier Lifetime Value (SLV)
The projected revenue generated by a supplier over their tenure on the platform.
Repeat Purchase Ratio
The proportion of customers who make repeat purchases over a given period.
Customer Lifetime Value (CLV)
The projected revenue a customer will generate during their relationship with the business.