Listings per Seller
Average number of listings each seller has on the marketplace
Listings per Seller = Total Listings ÷ Number of Active Sellers
Listings per Seller indicates the level of engagement and activity from sellers. More listings per seller can enhance the variety of offerings to buyers.
This metric can guide strategies for seller engagement and platform usability improvements to encourage more listings.
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Gross Merchandise Volume (GMV)
Total value of all goods sold on the marketplace over a specific time period
Number of Active Sellers
Total number of sellers who have listed or sold items in a specific period
Number of Active Buyers
Total number of buyers who have made purchases in a specific period
Average Order Value (AOV)
The average monetary value of each order placed on the marketplace
Take Rate
Percentage of the transaction value that the marketplace retains as revenue