Listings per Seller measures how much supply each active seller brings, a quick gauge of seller engagement and catalog depth. More listings per seller widen buyer choice without the cost of recruiting new sellers. A sudden drop can flag sellers losing interest or hitting friction in your listing tools, both early warnings for the supply side.
Listings per Seller
The average number of active listings each seller maintains.
What it is
Formula
Listings per Seller = Total Listings ÷ Number of Active Sellers