What is Listings per Seller, and how do you calculate it?
In short – Average number of listings each seller has on the marketplace. A key marketplace metrics you should track.
Listings per Seller Formula
Listings per Seller = Total Listings ÷ Number of Active Sellers
Listings per Seller indicates the level of engagement and activity from sellers. More listings per seller can enhance the variety of offerings to buyers.
This metric can guide strategies for seller engagement and platform usability improvements to encourage more listings.
How can you find your Listings per Seller?
You should generally be able to calculate your Listings per Seller with tools you already posess. If that's not the case, signing up for an analytics tool may make sense.
Among others, twosided is one of the tools you could consider. Out-of-the-box, you'll get over two dozens marketplace KPIs and detailed tracking for your supply, demand and other factors that determine marketplace health.
Explore other metrics
Order Frequency
Average number of orders placed by a buyer within a specific period
Cross-Sell Rate
Percentage of transactions that include additional products or services
Supply-Demand Ratio
Ratio of available listings to active buyers
Listing Quality Score
A metric evaluating the quality of product listings based on predefined criteria
User Net Adds
Net increase in the number of users over a specific period