Net Promoter Score (NPS)
Customer loyalty and satisfaction metric based on survey responses
NPS = % of Promoters - % of Detractors
Net Promoter Score gauges customer satisfaction and loyalty by asking how likely customers are to recommend the marketplace to others.
A high NPS indicates strong customer relationships, which can lead to organic growth through referrals. It helps in assessing overall brand perception.
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Gross Merchandise Volume (GMV)
Total value of all goods sold on the marketplace over a specific time period
Number of Active Sellers
Total number of sellers who have listed or sold items in a specific period
Number of Active Buyers
Total number of buyers who have made purchases in a specific period
Average Order Value (AOV)
The average monetary value of each order placed on the marketplace
Take Rate
Percentage of the transaction value that the marketplace retains as revenue