Number of Active Buyers counts the unique buyers who made at least one purchase in a period, your core read on live demand. It cuts through vanity signups to show real, paying engagement. Track it against active sellers to keep both sides of the marketplace in balance, since demand that outpaces supply pushes buyers toward substitutes.
Number of Active Buyers
The count of buyers who purchased in a given period.
What it is
Formula
Number of Active Buyers = Count of unique buyers with purchases during the period