Number of Active Buyers
Total number of buyers who have made purchases in a specific period
Number of Active Buyers = Count of unique buyers with purchases during the period
The Number of Active Buyers reflects the number of unique customers who have made at least one purchase on the marketplace within a certain time frame. This metric is crucial for understanding the demand side and overall customer engagement.
Tracking active buyers helps in evaluating the effectiveness of marketing campaigns, customer retention strategies, and the overall user experience. An upward trend suggests a growing customer base and market share.
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Gross Merchandise Volume (GMV)
Total value of all goods sold on the marketplace over a specific time period
Number of Active Sellers
Total number of sellers who have listed or sold items in a specific period
Number of Active Buyers
Total number of buyers who have made purchases in a specific period
Average Order Value (AOV)
The average monetary value of each order placed on the marketplace
Take Rate
Percentage of the transaction value that the marketplace retains as revenue