Number of Active Sellers
Total number of sellers who have listed or sold items in a specific period
Number of Active Sellers = Count of unique sellers with activity during the period
The Number of Active Sellers indicates how many sellers are actively participating in the marketplace by listing or selling products within a given time frame. This metric helps in assessing the supply side of the marketplace.
An increasing number of active sellers can signify growth in market penetration and diversity of offerings, which can attract more buyers. Monitoring this metric helps in strategizing seller acquisition and retention efforts.
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Gross Merchandise Volume (GMV)
Total value of all goods sold on the marketplace over a specific time period
Number of Active Sellers
Total number of sellers who have listed or sold items in a specific period
Number of Active Buyers
Total number of buyers who have made purchases in a specific period
Average Order Value (AOV)
The average monetary value of each order placed on the marketplace
Take Rate
Percentage of the transaction value that the marketplace retains as revenue