What is Number of Transactions, and how do you calculate it?
In short – Total number of transactions completed on the marketplace. A key marketplace metrics you should track.
Number of Transactions Formula
Number of Transactions = Count of All Completed Transactions during the period
Number of Transactions reflects the activity level and can indicate growth in marketplace usage.
Tracking this metric helps in understanding sales volume and operational capacity requirements.
How can you find your Number of Transactions?
You should generally be able to calculate your Number of Transactions with tools you already posess. If that's not the case, signing up for an analytics tool may make sense.
Among others, twosided is one of the tools you could consider. Out-of-the-box, you'll get over two dozens marketplace KPIs and detailed tracking for your supply, demand and other factors that determine marketplace health.
Explore other metrics
Order Frequency
Average number of orders placed by a buyer within a specific period
Cross-Sell Rate
Percentage of transactions that include additional products or services
Supply-Demand Ratio
Ratio of available listings to active buyers
Listing Quality Score
A metric evaluating the quality of product listings based on predefined criteria
User Net Adds
Net increase in the number of users over a specific period