Number of Transactions
Total number of transactions completed on the marketplace
Number of Transactions = Count of All Completed Transactions during the period
Number of Transactions reflects the activity level and can indicate growth in marketplace usage.
Tracking this metric helps in understanding sales volume and operational capacity requirements.
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Gross Merchandise Volume (GMV)
Total value of all goods sold on the marketplace over a specific time period
Number of Active Sellers
Total number of sellers who have listed or sold items in a specific period
Number of Active Buyers
Total number of buyers who have made purchases in a specific period
Average Order Value (AOV)
The average monetary value of each order placed on the marketplace
Take Rate
Percentage of the transaction value that the marketplace retains as revenue