What is Page Views per Visit, and how do you calculate it?
In short – Average number of pages viewed during a single visit. A key marketplace metrics you should track.
Page Views per Visit Formula
Page Views per Visit = Total Page Views ÷ Total Visits
Page Views per Visit indicates user engagement and interest in the marketplace content. Higher values suggest that users are exploring more products or information.
This metric can inform website design and content strategies to enhance user experience and encourage purchases. This metric helps businesses understand key operational efficiencies, areas for improvement, and strategic opportunities to drive growth and user engagement. This metric provides deep insights into business performance, helping to identify trends, optimize strategies, and improve overall marketplace efficiency.
How can you find your Page Views per Visit?
You should generally be able to calculate your Page Views per Visit with tools you already posess. If that's not the case, signing up for an analytics tool may make sense.
Among others, twosided is one of the tools you could consider. Out-of-the-box, you'll get over two dozens marketplace KPIs and detailed tracking for your supply, demand and other factors that determine marketplace health.
Explore other metrics
Net Promoter Score (NPS)
A measure of customer loyalty and satisfaction based on user feedback.
Average Order Value (AOV)
The average value of orders placed on the platform.
Supplier Lifetime Value (SLV)
The projected revenue generated by a supplier over their tenure on the platform.
Repeat Purchase Ratio
The proportion of customers who make repeat purchases over a given period.
Customer Lifetime Value (CLV)
The projected revenue a customer will generate during their relationship with the business.