Page Views per Visit measures how deeply visitors explore your marketplace in one session. More views often mean buyers are browsing real selection, though they can also signal that people cannot find what they came for. Read it next to conversion rate to tell healthy discovery apart from buyers lost in a search experience that is not surfacing the right listings.
Page Views per Visit
The average number of pages viewed in a single visit.
What it is
Formula
Page Views per Visit = Total Page Views ÷ Total Visits