Page Views per Visit
Average number of pages viewed during a single visit
Page Views per Visit = Total Page Views ÷ Total Visits
Page Views per Visit indicates user engagement and interest in the marketplace content. Higher values suggest that users are exploring more products or information.
This metric can inform website design and content strategies to enhance user experience and encourage purchases.
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Gross Merchandise Volume (GMV)
Total value of all goods sold on the marketplace over a specific time period
Number of Active Sellers
Total number of sellers who have listed or sold items in a specific period
Number of Active Buyers
Total number of buyers who have made purchases in a specific period
Average Order Value (AOV)
The average monetary value of each order placed on the marketplace
Take Rate
Percentage of the transaction value that the marketplace retains as revenue