What is Page Views per Visit, and how do you calculate it?
In short – Average number of pages viewed during a single visit. A key marketplace metrics you should track.
Page Views per Visit Formula
Page Views per Visit = Total Page Views ÷ Total Visits
Page Views per Visit indicates user engagement and interest in the marketplace content. Higher values suggest that users are exploring more products or information.
This metric can inform website design and content strategies to enhance user experience and encourage purchases.
How can you find your Page Views per Visit?
You should generally be able to calculate your Page Views per Visit with tools you already posess. If that's not the case, signing up for an analytics tool may make sense.
Among others, twosided is one of the tools you could consider. Out-of-the-box, you'll get over two dozens marketplace KPIs and detailed tracking for your supply, demand and other factors that determine marketplace health.
Explore other metrics
Order Frequency
Average number of orders placed by a buyer within a specific period
Cross-Sell Rate
Percentage of transactions that include additional products or services
Supply-Demand Ratio
Ratio of available listings to active buyers
Listing Quality Score
A metric evaluating the quality of product listings based on predefined criteria
User Net Adds
Net increase in the number of users over a specific period