Refund Rate
Percentage of transactions that result in refunds
Refund Rate = (Number of Refunds ÷ Number of Transactions) × 100%
Refund Rate reflects the proportion of sales that are refunded to customers. High refund rates can impact profitability and customer satisfaction.
Monitoring refund rates helps in identifying issues with product quality, fulfillment, or customer service. It is important for maintaining financial health.
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Gross Merchandise Volume (GMV)
Total value of all goods sold on the marketplace over a specific time period
Number of Active Sellers
Total number of sellers who have listed or sold items in a specific period
Number of Active Buyers
Total number of buyers who have made purchases in a specific period
Average Order Value (AOV)
The average monetary value of each order placed on the marketplace
Take Rate
Percentage of the transaction value that the marketplace retains as revenue