Repeat Purchase Rate
Percentage of customers who make more than one purchase
Repeat Purchase Rate = (Customers with Multiple Purchases ÷ Total Customers) × 100%
Repeat Purchase Rate reflects customer loyalty and satisfaction. A higher rate indicates that customers are returning to make additional purchases.
This metric helps in assessing the success of customer retention strategies and the overall health of the customer base.
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Gross Merchandise Volume (GMV)
Total value of all goods sold on the marketplace over a specific time period
Number of Active Sellers
Total number of sellers who have listed or sold items in a specific period
Number of Active Buyers
Total number of buyers who have made purchases in a specific period
Average Order Value (AOV)
The average monetary value of each order placed on the marketplace
Take Rate
Percentage of the transaction value that the marketplace retains as revenue