Retention Rate
Percentage of customers who continue to use the marketplace over a period
Retention Rate = ((Customers at End of Period - New Customers Acquired) ÷ Customers at Start of Period) × 100%
Retention Rate measures the ability of the marketplace to retain customers over time. High retention indicates customer satisfaction and loyalty.
Improving retention can reduce the need for new customer acquisition, as retained customers often contribute more to revenue. Monitoring this metric helps in evaluating customer satisfaction initiatives.
Explore others
Gross Merchandise Volume (GMV)
Total value of all goods sold on the marketplace over a specific time period
Number of Active Sellers
Total number of sellers who have listed or sold items in a specific period
Number of Active Buyers
Total number of buyers who have made purchases in a specific period
Average Order Value (AOV)
The average monetary value of each order placed on the marketplace
Take Rate
Percentage of the transaction value that the marketplace retains as revenue