Retention Rate

Percentage of customers who continue to use the marketplace over a period

Retention Rate = ((Customers at End of Period - New Customers Acquired) ÷ Customers at Start of Period) × 100%

Retention Rate measures the ability of the marketplace to retain customers over time. High retention indicates customer satisfaction and loyalty.

Improving retention can reduce the need for new customer acquisition, as retained customers often contribute more to revenue. Monitoring this metric helps in evaluating customer satisfaction initiatives.

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