Return Rate
Percentage of sold items that are returned
Return Rate = (Number of Returns ÷ Number of Units Sold) × 100%
Return Rate measures the proportion of purchases that are returned by customers. High return rates can indicate issues with product quality, descriptions, or customer expectations.
Reducing return rates improves customer satisfaction and profitability. This metric helps in identifying areas for improvement in product listings and seller policies.
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Gross Merchandise Volume (GMV)
Total value of all goods sold on the marketplace over a specific time period
Number of Active Sellers
Total number of sellers who have listed or sold items in a specific period
Number of Active Buyers
Total number of buyers who have made purchases in a specific period
Average Order Value (AOV)
The average monetary value of each order placed on the marketplace
Take Rate
Percentage of the transaction value that the marketplace retains as revenue