Revenue per Seller
Average revenue generated per seller
Revenue per Seller = Total Revenue ÷ Number of Active Sellers
Revenue per Seller helps in understanding the productivity and success of sellers on the platform. It can indicate the health of the seller community.
Monitoring this metric can inform support strategies for sellers to increase their sales, benefiting both the sellers and the marketplace.
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Gross Merchandise Volume (GMV)
Total value of all goods sold on the marketplace over a specific time period
Number of Active Sellers
Total number of sellers who have listed or sold items in a specific period
Number of Active Buyers
Total number of buyers who have made purchases in a specific period
Average Order Value (AOV)
The average monetary value of each order placed on the marketplace
Take Rate
Percentage of the transaction value that the marketplace retains as revenue