Sell-Through Rate
Percentage of inventory sold over a specific period
Sell-Through Rate = (Units Sold ÷ Units Available) × 100%
Sell-Through Rate measures how efficiently the marketplace is moving products. It is important for inventory management and forecasting.
A high sell-through rate suggests strong demand and effective pricing. Monitoring this helps in optimizing stock levels and supply chain management.
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Gross Merchandise Volume (GMV)
Total value of all goods sold on the marketplace over a specific time period
Number of Active Sellers
Total number of sellers who have listed or sold items in a specific period
Number of Active Buyers
Total number of buyers who have made purchases in a specific period
Average Order Value (AOV)
The average monetary value of each order placed on the marketplace
Take Rate
Percentage of the transaction value that the marketplace retains as revenue