Seller Response Time
Average time sellers take to respond to buyer inquiries
Seller Response Time = Total Seller Response Time ÷ Number of Inquiries
Seller Response Time affects customer satisfaction and can impact conversion rates. Faster responses can lead to higher sales and better user experience.
Monitoring this metric helps in enforcing seller performance standards and improving buyer-seller interactions.
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Gross Merchandise Volume (GMV)
Total value of all goods sold on the marketplace over a specific time period
Number of Active Sellers
Total number of sellers who have listed or sold items in a specific period
Number of Active Buyers
Total number of buyers who have made purchases in a specific period
Average Order Value (AOV)
The average monetary value of each order placed on the marketplace
Take Rate
Percentage of the transaction value that the marketplace retains as revenue