Seller Response Time measures how quickly sellers answer buyer inquiries, a factor that directly shapes conversion on service and high-consideration marketplaces. Fast replies catch buyers while intent is high; slow ones lose sales to whoever answers first. Track it per seller and surface it in rankings or standards to keep your supply responsive and your buyers converting.
Seller Response Time
The average time sellers take to reply to buyer inquiries.
What it is
Formula
Seller Response Time = Total Seller Response Time ÷ Number of Inquiries