What is Site Traffic, and how do you calculate it?
In short – Total number of visits to the marketplace. A key marketplace metrics you should track.
Site Traffic Formula
Site Traffic = Total Number of Visits during the period
Site Traffic measures the volume of visitors to the marketplace. It is essential for understanding the reach and effectiveness of marketing efforts.
Increased traffic can lead to higher sales if conversion rates are maintained. Monitoring traffic helps in evaluating marketing campaigns and identifying trends. This metric helps businesses understand key operational efficiencies, areas for improvement, and strategic opportunities to drive growth and user engagement.
How can you find your Site Traffic?
You should generally be able to calculate your Site Traffic with tools you already posess. If that's not the case, signing up for an analytics tool may make sense.
Among others, twosided is one of the tools you could consider. Out-of-the-box, you'll get over two dozens marketplace KPIs and detailed tracking for your supply, demand and other factors that determine marketplace health.
Explore other metrics
Net Promoter Score (NPS)
A measure of customer loyalty and satisfaction based on user feedback.
Average Order Value (AOV)
The average value of orders placed on the platform.
Supplier Lifetime Value (SLV)
The projected revenue generated by a supplier over their tenure on the platform.
Repeat Purchase Ratio
The proportion of customers who make repeat purchases over a given period.
Customer Lifetime Value (CLV)
The projected revenue a customer will generate during their relationship with the business.