What is Site Traffic, and how do you calculate it?
In short – Total number of visits to the marketplace. A key marketplace metrics you should track.
Site Traffic Formula
Site Traffic = Total Number of Visits during the period
Site Traffic measures the volume of visitors to the marketplace. It is essential for understanding the reach and effectiveness of marketing efforts.
Increased traffic can lead to higher sales if conversion rates are maintained. Monitoring traffic helps in evaluating marketing campaigns and identifying trends.
How can you find your Site Traffic?
You should generally be able to calculate your Site Traffic with tools you already posess. If that's not the case, signing up for an analytics tool may make sense.
Among others, twosided is one of the tools you could consider. Out-of-the-box, you'll get over two dozens marketplace KPIs and detailed tracking for your supply, demand and other factors that determine marketplace health.
Explore other metrics
Order Frequency
Average number of orders placed by a buyer within a specific period
Cross-Sell Rate
Percentage of transactions that include additional products or services
Supply-Demand Ratio
Ratio of available listings to active buyers
Listing Quality Score
A metric evaluating the quality of product listings based on predefined criteria
User Net Adds
Net increase in the number of users over a specific period