Take Rate
Percentage of the transaction value that the marketplace retains as revenue
Take Rate = (Marketplace Revenue ÷ GMV) × 100%
Take Rate is the commission or fee percentage that the marketplace charges on each transaction. It represents the marketplace's revenue model and directly impacts profitability.
A balanced take rate ensures competitiveness while maintaining revenue margins. Monitoring this helps in pricing strategies and evaluating financial performance.
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Gross Merchandise Volume (GMV)
Total value of all goods sold on the marketplace over a specific time period
Number of Active Sellers
Total number of sellers who have listed or sold items in a specific period
Number of Active Buyers
Total number of buyers who have made purchases in a specific period
Average Order Value (AOV)
The average monetary value of each order placed on the marketplace
Take Rate
Percentage of the transaction value that the marketplace retains as revenue