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Time to Fill

The average time between a listing or order going live and it being fulfilled.

What it is

Time to Fill measures how long it takes to fulfill an order or match a listing after it is posted. On service and rental marketplaces it is a core liquidity signal: the faster requests get filled, the more reliable your platform feels to both sides. Long fill times push buyers to substitutes and discourage sellers from posting fresh supply.

Formula

Time to Fill = Total Time to Fulfill All Orders ÷ Number of Orders Fulfilled