Time to Purchase
Average time it takes for a visitor to make a purchase after first visit
Time to Purchase = Total Time from First Visit to Purchase ÷ Number of Purchases
Time to Purchase indicates how long it takes for a potential customer to become an actual buyer. Shorter times suggest an effective user journey and strong purchase intent.
Understanding this metric can help in optimizing the customer journey and timing of marketing messages. It can also inform retargeting strategies for visitors who do not convert immediately.
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Gross Merchandise Volume (GMV)
Total value of all goods sold on the marketplace over a specific time period
Number of Active Sellers
Total number of sellers who have listed or sold items in a specific period
Number of Active Buyers
Total number of buyers who have made purchases in a specific period
Average Order Value (AOV)
The average monetary value of each order placed on the marketplace
Take Rate
Percentage of the transaction value that the marketplace retains as revenue