Time to Purchase

Average time it takes for a visitor to make a purchase after first visit

Time to Purchase = Total Time from First Visit to Purchase ÷ Number of Purchases

Time to Purchase indicates how long it takes for a potential customer to become an actual buyer. Shorter times suggest an effective user journey and strong purchase intent.

Understanding this metric can help in optimizing the customer journey and timing of marketing messages. It can also inform retargeting strategies for visitors who do not convert immediately.

Marketplace and Stripe Connect analytics you'll love.

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