User Engagement Rate
Measure of user interaction with the marketplace features
User Engagement Rate = (Engaged Users ÷ Total Users) × 100%
User Engagement Rate assesses how actively users interact with various marketplace features such as wish lists, reviews, and social sharing.
Higher engagement can lead to increased loyalty and sales. This metric informs strategies to enhance user interaction and experience.
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Gross Merchandise Volume (GMV)
Total value of all goods sold on the marketplace over a specific time period
Number of Active Sellers
Total number of sellers who have listed or sold items in a specific period
Number of Active Buyers
Total number of buyers who have made purchases in a specific period
Average Order Value (AOV)
The average monetary value of each order placed on the marketplace
Take Rate
Percentage of the transaction value that the marketplace retains as revenue