User Engagement Rate measures how actively users interact with features like reviews, wishlists, messaging, and saved searches. Engaged users buy more often and stay longer, so the metric is an early read on retention. Track which actions correlate with repeat purchases, then guide buyers and sellers toward the behaviors that make them stick.
User Engagement Rate
How actively users interact with your marketplace's features.
What it is
Formula
User Engagement Rate = (Engaged Users ÷ Total Users) × 100%