User Net Adds shows whether your user base is actually growing once churn is subtracted from new signups. A positive number means acquisition is outrunning losses; a negative one means you are filling a leaky bucket. Track it for buyers and sellers separately, because healthy growth on one side can mask a shrinking base on the other.
User Net Adds
The net change in users after new signups and churn.
What it is
Formula
User Net Adds = New Users Acquired - Users Lost During the Period